About STAUD

Founded in 2015 by Sarah Staudinger and George Augusto, STAUD is a Los Angeles-based lifestyle brand built on the philosophy that fashion should be both accessible and empowering. We create modern classics and refined staples that bridge the gap between high-end vintage aesthetics and contemporary functionality.

Our Mission

Our mission is to design innovative, high-quality pieces that celebrate personal style and timeless sophistication for the modern woman.